The WWE Missed Out On A BIG Marketing Opportunity At Survivor Series

For those that don’t know, this past Sunday was one of the WWE’s biggest pay-per-views of the year; Survivor Series. And at this show, it was Monday Night Raw vs. Smackdown LIVE, head-to-head to see who the better brand was.

Now, I have no problem with the outcomes or anything like that. I’m a person that likes to follow the storylines, and see what happens.

But I do have a problem with how the winners of the matches were laid out. Because, by the time the main event rolled around, the score was tied 3-3 and the traditional Survivor Series 5 v. 5 match was the decider in it all.

Now I get it, the company was trying to put way more emphasis on the main event, and make it worth alot more. But what if Smackdown, let’s say, went up 3-1 and lost in the main event? Or, flipping the script, if Raw was up 3-1 and lost; (Since they did have the “last laugh” at last week’s Smackdown LIVE show)?

First off, the dynamic of the show would have completely changed. People would be on the edge of their seats wondering; “Would they blow their lead?” “Who will step up for their brand?” (etc….)

But, and this is the point I am really intrigued about, is the marketing opportunity that one of the brands blowing a 3-1 lead would create. And the WWE wouldn’t have to do a damn thing.

As we all know, social media nowadays is controlled by ALOT of memes nowadays. And what meme had control of the internet for a huge chunk of time?

“The Golden State Warriors Blew A 3-1 Lead!!!”

(This basically writes itself, but I’ll continue.)

If the WWE had either Raw or Smackdown blow a 3-1 lead at Survivor Series, the internet would be BUZZING. Major sports publications across the world would have memes depicting both WWE and the Golden State Warriors on their sites within 15 minutes of shows end (I’m estimating). They would probably end up getting 10,000+ retweets and shares within 15 minutes of posting.

Then, you have all of the fans out there that make their own jokes and photos about the outcome too. And those will get shared and retweeted through their channels and connections as well.

And, within an hour of shows end, “Raw Blew A 3-1 Lead” or “Smackdown Blew A 3-1 Lead” is trending on Twitter.

But what does this do for the WWE you may ask?

Basically, you’re reaching a much wider audience. Sports fans from all walks of life would see these memes and wonder, why is the WWE being compared to the Golden State Warriors? It has a chance to peak their interest, regardless if they are new to wrestling, or if they use to watch it and are “rediscovering” the show.

Then, when they tune in the following Monday or Tuesday and they like what they see, they may continue to watch and become hooked once again.

And the best part about it is, all the WWE had to do was make a storyline. Just one storyline, and BOOM, the internet shits it’s pants. That’s the beauty of social media.

 

Having said all of that, what did you think of Survivor Series? Would this have helped WWE? Or not made a difference? Let us know in the comments, or on one of our social media accounts:

FACEBOOK: http://www.facebook.com/weeklysportsworld

TWITTER: @weekofsports OR @KShermanSports

Advertisements