Gimmicks Wear Off…..

The Big 3 Basketball League, lead by founder Ice Cube, with Allen Iverson as one of it’s headliners……is a gimmick. Just like the XFL, it’s starting out as a stunt to try and drum up buzz and hype, only to fall by the wayside once the initial pop dies off.

For those who have not heard of the Big 3 yet, it is a a separate basketball league created by founders Ice Cube and Jeff Kwatinetz, and headlined by the likes of Allen Iverson, and coach Julius Irving. It’s based around 3 v 3, half court basketball rules with a few twists.

Twists like 4-point circles, and nicknames on the backs of jerseys encompass this “new wave” of basketball. Not only that, but there’s also no more 2-shots for a foul. You get fouled shooting a two, you take ONE shot from the free-throw line to make up for it. You get fouled from the three, you get ONE shot from three, and so on.

But honestly, it’s just a gimmick here folks. It’s a league full of NBA “has beens” and “never was” players trying to play into the summer sports lull. (I have to give them credit though, choosing the summer before NFL and NBA start to hold their season really does help their viewership quite a bit.)

Plus, they also show their games A DAY LATE on FS1. In a world of social media, that doesn’t help your ratings. Anybody with a twitter account could easily search for the score, or some kind of highlight, and go on their merry way.

In addition to that, you really don’t have any “stars” to build the league around. To me, the only real draws you have here are Ice Cube, Allen Iverson, and maybe Mike Bibby. But that’s it!

Sure, there’s various Hall-of-Famers coaching teams, I get that. But that’s just catering to old-school basketball fans. It’s not connecting to your younger fanbase, which in my opinion is the major demographic for this league.

To help make this a success, you need to market the Big 3 TO DEATH! The various introduction press releases to the league will not be enough to keep this “pop” going. There has to be a constant buzz of media attention surrounding it. Have somebody be outspoken, somebody create controversy, do SOMETHING! Don’t just be a slimmed down, marginally talented version of the NBA.

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