If someone tries to convince me that what is being done with the NBA’s uniforms is an “innovation,” I’m literally going to puke. It’s not an innovation; it’s a pointless money grab, just like the logos on the jerseys.
Now, for those of you who may not know, let me fill you in on what I am talking about.
For the new season, the NBA will be unveiling FOUR PRIMARY uniforms for every team. The new names of these uniforms will be called the “Association” edition, the “Icon” edition, and a third and fourth edition inspired by the Athlete’s Mindset and the Community of the team respectively.
That’s not the problem I have, because team’s have had multiple alternatives and colors for years now. My problem is that they can choose whichever of the four they want to wear WHENEVER they want. No more “home” or “away” jersey restrictions, or anything like that. Just make sure you are wearing contrasting colors of uniforms.
But wait, there’s more……
There are going to be a select eight teams in the league that will have a “Classic” uniform that they can choose as well. These teams will probably include the Lakers, Celtics, Bulls, and any other franchises that have a long history of greatness, or that have had jersey styles that were the highest sold.
So that is four to five uniforms that teams will be cycling through within a span of a season. Not to mention, we are still probably going to get the Christmas Day uni’s, Halloween, Valentines Day and whatever other holidays they can squeeze more money out of.
Now I get it, this is really a small change in an otherwise BIG machine, and I really shouldn’t be annoyed at this. But this does nothing for the game of basketball, and it does nothing for the fan experience. All it does is just instill false hype in the fans, telling them that they have to have the whole line of jerseys so that they can be just like their favorite star.
Just play the damn game. We should be worried about how the teams are going to perform, the rivalries, and the standings. Not who’s going to wear what on the court that night.
But the sad truth is, there are people out there that will buy into this hype. You are going to have people lining up at various sporting goods stores, and bogging down the league’s shop page to make sure they have each one of those jerseys.
And you better believe, I’m not going to be one of them.
Now that you know how I feel about the situation, I want to hear from you. Vote now on the Twitter poll and let me know.